Shopalyst Aims To Bring “Buy Now” Button On Websites & Mobile Apps; Grabs $2 Mn From Kalaari

Shopalyst Aims To Bring “Buy Now” Button On Websites & Mobile Apps; Grabs $2 Mn From Kalaari

Bangalore-based Shopalyst, a startup that enables product discovery and shopping from any website or app has raised $2 Mn (INR 13 Cr.) in venture capital funding from Kalaari Capital.

Founded in 2014 by four veterans from Infosys, Vibin Balakrishnan, Mohan Kumar Krishnan, Sajeesh P.J. and Girish Ramachandra, Shopalyst, enables product discovery and shopping from any site or app. The company helps retailers extend their sales reach beyond the ecommerce site, and serve personalised storefronts to inspired shoppers wherever they are.

Shopalyst is aiming to bring the ‘buy now’ button on websites and mobile applications to make digital commerce ubiquitous and easy. “In our digital life, we discover products not only on etailing websites, but also on news websites and fashion blog. We want to bring you the ability to discover and purchase products across the universe,” Girish Ramachandra, founder & Chief Executive of Shopalyst told ET.

Shopalyst app which is in beta version, enables publishers and developers to easily add “buy buttons” to a variety of content types such as images, videos, posts, chats, lists, news and others. Customers can directly buy through the publishers application without visiting the etailers website.

The startup has tied up with Indian ecommerce companies such as Flipkart, Amazon, Jabong and Snapdeal with over 10 Mn stock keeping units (SKU) in its database. Shopalyst is relying on the increasing marketing spends by etailers, who India Infoline (IIFL) estimates, will spend about $7.5 Bn on discounting by 2020.

The raised capital will be used in team expansion and also to reach out to global markets.

The startup is mentored by Infosys co-founder Nandan Nilekani, counts former Helion Venture Partners’ Kanwaljit Singh and former Infosys global sales head Basab Pradhan as angel investors.


Welcome to Flash Feed, your essential source for breaking news and innovation from around the web – bite-sized and updated all day.


Step up your startup journey with BHASKAR! From resources to networking, BHASKAR connects Indian innovators with everything they need to succeed. Join today to access a platform built for innovation, growth, and community.

You have reached your limit of free stories
Become An Inc42 Plus Member

Become a Startup Insider in 2024 with Inc42 Plus. Join our exclusive community of 10,000+ founders, investors & operators and stay ahead in India’s startup & business economy.

2 YEAR PLAN
₹19999
₹7999
₹333/Month
UNLOCK 60% OFF
Cancel Anytime
1 YEAR PLAN
₹9999
₹4999
₹416/Month
UNLOCK 50% OFF
Cancel Anytime
Already A Member?
Discover Startups & Business Models

Unleash your potential by exploring unlimited articles, trackers, and playbooks. Identify the hottest startup deals, supercharge your innovation projects, and stay updated with expert curation.

Shopalyst Aims To Bring “Buy Now” Button On Websites & Mobile Apps; Grabs $2 Mn From Kalaari-Inc42 Media
How-To’s on Starting & Scaling Up

Empower yourself with comprehensive playbooks, expert analysis, and invaluable insights. Learn to validate ideas, acquire customers, secure funding, and navigate the journey to startup success.

Shopalyst Aims To Bring “Buy Now” Button On Websites & Mobile Apps; Grabs $2 Mn From Kalaari-Inc42 Media
Identify Trends & New Markets

Access 75+ in-depth reports on frontier industries. Gain exclusive market intelligence, understand market landscapes, and decode emerging trends to make informed decisions.

Shopalyst Aims To Bring “Buy Now” Button On Websites & Mobile Apps; Grabs $2 Mn From Kalaari-Inc42 Media
Track & Decode the Investment Landscape

Stay ahead with startup and funding trackers. Analyse investment strategies, profile successful investors, and keep track of upcoming funds, accelerators, and more.

Shopalyst Aims To Bring “Buy Now” Button On Websites & Mobile Apps; Grabs $2 Mn From Kalaari-Inc42 Media
Shopalyst Aims To Bring “Buy Now” Button On Websites & Mobile Apps; Grabs $2 Mn From Kalaari-Inc42 Media
You’re in Good company