Mobile video technology platform, Seventynine, has launched a new In-App Advertising Platform called appjacketTM PLUS.
The platform brings greater monetization capabilities to app developers and publishers.
Leading app publishers like Nazara Games, Times Internet Ltd., HT Media, India Today Group, Bhaskar Group, Digivive, Zapak Games and Kompas already use Seventynine’s in-app ad serving technology that allows app publishers to serve video or rich media ads from global networks, irrespective of the app user’s location.
Seventynine’s proprietary In-App Video Platform, appjacketTM PLUS, is powered with enhanced features & controls for publishers, which is just not limited to zero buffering and HD-quality video display technology. It features machine learning algorithm to target best consumers and increase reach.
Mustali Kachwala, co-founder at Seventynine said,
With appjacketTM PLUS, we have made in-app advertising even more financially rewarding for mobile app developers and publishers with the inclusion of a powerful global mediation engine. A wealth of user behavior information coupled with complex algorithms will ensure app developer gets maximum revenue at the same time consumer gets relevant advertisements. The new SDK will further strengthen our position as the mobile technology platform of choice, with over 350 leading apps and over 100 advertisers are already using our technology.
Seventynine serves in-app video ads to over 50 Mn smartphone users in India. appjacketTM PLUS puts 40+ levers of control over ads served in the hands of app publishers – they can, for example, control number, timing or even frequency of ads shown to each specific user.
Furthermore, publishers using appjacketTM PLUS can offer unprecedented value to mobile advertisers by targeting ads to specific geo-location, type of device used, or even type of content being viewed.
For example, a music app like Gaana can serve a specific ad only to listeners of English songs, while serving another ad to listeners of Punjabi songs.
Seventynine’s technology allows publishers to create custom native ad spots at different times of app usage, at start, at exit or while in-use. It further offers native in-app locations for serving ads of different formats, including high-quality zero-buffer video ads, rich media ads with multiple calls-to-action, Interstitials or static banners.
appjacketTM PLUS supports more than 10 innovative ad formats and engagement actions, provides built-in DMP and is compliant with leading international formats and industry standards.
Seventynine is also a part of Gurgaon-based digital media network, SVG Media, which acquired it in December last year.
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