Bangalore-based tech startup Sensara has raised seed funding of about $750K (INR 5 Cr) from former Google India head Lalitesh Katragadda and Ganayantrika Systems.
With this, Lalitesh Katragadda and Anant Pandit – director of Gana Yantrika will join the board.
The startup will use the raised funds to grow the company and add more products to its portfolio.
Incepted in 2014 by ex-Google employee Bharath Kumar Mohan, Sensara has developed a technology that converts a smartphone into television remote. Bharath started the company with a vision to provide a solution to the problem of flipping channels during ad breaks.
Besides, Sensara’s technology adds a layer of abstraction that allows TV viewers to directly key in terms such as “English action movie” instead of remembering and keying in the channel number. The company maintains a real-time database that maps channels to the different numbers that set top boxes have assigned it to.
How Does This Work?
While watching TV one has to open company’s app or website. This is how Sensara’s technology will be able to foretell which channels are on an ad break and the time duration since the last ad, in real time. The site also lists the total number of channels that are on breaks for that moment.