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Delhi-based Internet media and news startup, ScoopWhoop Media, has raised $4 Mn (about INR 26.5 Cr.), in a funding round, from Kalaari Capital.

Founded in 2013 by Suparn Pandey, Rishi Pratim Mukherjee, Sriparna Tikekar, Debarshi Banerjee, Saransh Singh and Sattvik Mishra, ScoopWhoop publishes digital content relevant to Indian youth.

The startup will predominantly use the funds to expand its video production unit, ScoopWhoop Talkies. Apart from this, it is also looking to invest in editorial resources as well as set up a robust sales and native content team to service its 100+ brand partners.

ScoopWhoop Facts:

  • 20 Mn unique visitors
  • 70 Mn pageviews
  • 30 Mn social engagements
  • Over 10 Mn video views per month

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Speaking on the development, Sattvik Mishra, co-founder and CEO at ScoopWhoop said, “In the last 12 months we have grown almost 300%. We’ve managed to put a great team together, across portals, that drives almost 20 Mn unique visitors monthly. And, with this funding we look forward to being the number one digital media company in India by 2017.”

As per reports, previous round’s investor, Bharti SoftBank – a joint venture between telecommunications major Bharti Enterprises and Japanese media, internet and telecom giant SoftBank Corp.- had picked up a little over 36% stake in ScoopWhoop through its BSB Portal Limited when it invested about $1.6Mn in 2014.

Other players operating in this space include, Buzzfeed – a tech-driven global media company that raised over $200 Mn funding led by NBCUniversal and Storypick – a startup that crafts and handpicks stories relevant to the Indian audience.

Recently, Kalaari had also backed media site, Yourstory. Other new media startups that have recently grabbed investor attention includes Delhi-based online city and lifestyle guide, Little Black Book (LBB) which recently raised $150K in seed funding; POPxo – a woman centric lifestyle and fashion content portal that raised $2 Mn in Series A funding and Delhi-based startup YouthKiAwaaz – a community driven online news and views portal, which had raised $599K in an angel round of funding.


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