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Startup Sector Meets Real Estate: Publicis Drugstore launches Meet The Makers

Startup Sector Meets Real Estate: Publicis Drugstore launches Meet The Makers

A French advertising company’s incubator Publicis Drugstore India, recently organised a startup meet called Meet The Makers. Startups from the FinTech and logistics sector met real-estate companies in a aim to join the two for mutual benefits.

“The meet was aimed at realising the potential of startups and and devising ways for using their technologies in the real estate sector,” said a spokesperson from Publicis Drugstore India.

The event was designed and created in partnership with Zone Startups, Mumbai. Zone Startups India is the Mumbai arm of the Toronto-based Ryerson Futures Inc. The event was held at their operations’ space at the Bombay Stock Exchange Building at Dalal Street.

Publicis Drugstore is an incubator that takes projects on behalf of the Publicis Groupe. Key speakers at the event included Anil K Nair, Lead, Publicis Drugstore, India and Ajay Ramasubramaniam, director, Zone Startups India.

Speaking at the event, Anil K Nair said, “The startup space has been responsible for some of the biggest market disruptions across the world. Be it Uber or Airnb, they have all gone to redefine the space they were conceived in. We could have gone the traditional way and approached the Fintech or other sectors which have such interfaces all the time. We however, have focussed on real estate as it is one industry that needs the kind of innovations that startups bring with them.”

Some of the  startup pitches that came up were Phynart, a home automation startup that incorporates Artificial Intelligence and data mining in traditional automation systems and Enso Immersive, an R&D establishment driving research in technologies like Augmented Reality/Virtual Reality for developing applications in the real estate industry.

The real estate industry was represented by Omkar, Tata Housing, Kalpataru , Godrej Properties & Puranik.

Drugstore India is an innovation facility that fosters relationships between companies and early stage startups for mutual benefit. It has collaborated with Indian startup ecosystem, Zone Startups. Publicis Groupe has previously launched the Drugstore in London, Sydney, Johannesburg, and Zurich. The first Asian Drugstore is located in Mumbai.

The French multinational Publicis Groupe works in the sectors of marketing, communication, and digital transformation. They claim to have a ‘fluid’ model that allows their customers to access all the Groupe’s tools around the world.

Publicis Groupe is organised across four Solutions hubs: Publicis Communications, Publicis Media, Publicis Sapient and Publicis Health. According to their website, they are functioning in over 100 countries and employ nearly 80,000 professionals.