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Mcommerce giant Paytm is all set to spend about $1.46 Mn (INR 10 Cr.) to market ‘Make In India’ products on its platforms, website and mobile. The products in the section will include everything from mobile phones, clothes to home furnishings. With this investment, Paytm looks to target 5,000 manufacturers by the end of the year.

Sudhanshu Gupta, Vice President at Paytm said, “Bolstering the business of small and medium retailers within the country is core to our brand DNA and is aligned with the Prime Minister’s vision for the ‘Make in India’ programme.”

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As a part of this programme, the company will be working with the manufacturers in terms of on-boarding and handholding them to manage and grow their online business. Besides, Gupta expects the sellers to reach about INR 100 Cr. monthly gross merchandise sales in the next few months.

In its constant endeavour to support indigenous manufacturers and producers of goods, last month, Paytm launched Paytm Force to assist and advise small and medium sellers in its growing merchant base.

The team comprises of over 3,000 experienced and certified ecommerce specialist partners who will offer end-to-end services to merchants including catalogue creation, order fulfillment, account management, returns management and will also resolve their queries. Besides, the specialists will also provide the services to the merchants at their doorstep at a subsidised rate. The idea is to help sellers realise their full potential and expand their business with Paytm.

This move comes just a week after Amazon invested in the Indian market for the second time in a span of one month. Earlier this month, the company invested about $300 Mn (INR 1,980 Cr.) in Amazon Seller Services.


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