Mcommerce platform, Paytm, is planning to invest about $2.23 Mn (INR 15 Cr.) in providing marketing and financial support to women entrepreneurs who have taken a digital stride through their platform.
As a part of this initiative, the marketplace has started a host of initiatives to encourage the sellers. The company has invited selected women sellers from across India to interact with their senior management in formulating a long term future roadmap for supporting women entrepreneurs in the country.
Paytm currently has over 1 lakh sellers and aims to have 5 lakh active sellers by the end of next year. The marketplace provides a great platform for sales to these sellers as it has 120 Mn registered wallet users with 1/3rd of them being active in a month. It also enables sellers to reach to more than 31,000 pin codes in the country, and has recently started a host of initiatives to help sellers grow which include financial support, Paytm Force and PaytmGoBig.com.
Sudhanshu Gupta, Vice President at Paytm, said, “We have seen a lot of women entrepreneurs register on our platform and take a keen interest in participating in the online growth story. They come from very diverse platforms and regions that include homemakers, career women even instagram sellers. While we have invited some of them to come to our office and share their success stories and learnings, we also plan to roll out promotions and financial services for them. We plan to invest INR 15 Cr. in the next few months behind these initiatives.”
Here are few women who’ve taken decisions on their own and become self-reliant by embracing technology:
- Gita Sureka from Bangalore was a cost accounting manager who created a business with an opportunity in a single product
- Urvashi from Kataan Bazaar’s house of weavers in Benares, the online platform has proved to be an opportunity to create a national brand
- Kiran Badhe and her team of 120+ underprivileged women, took the opportunity to sell the handicraft products online
- Priya from Super India Emporium and Neha Sahoo of Office Solution have exploited their professional experience to start their own ventures with the Digital platform.
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