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Paytm is partnering with offline players in the realm of mobile and electronic appliances, enabling them to use the platform to sell their goods. With this, the Paytm users will be able to choose the offline store from where they wish to buy their product.

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Amit Bagaria, Associate Vice President of Paytm said, “With Paytm, the offline retailers will be able to create a brand-specific store on our platform. They will be able to expand their reach significantly and drive sales by leveraging the power of ecommerce. We are focussing on mobile stores and large appliance retailers at the moment as there are a fixed set of SKUs. But we will soon be branching out with this model into other segments as well.”

It has tied up with around 5,500 stores including 4,000 brand exclusive mobile stores and 1,500 large appliance retailers as a part of its omni channel strategy.

The company will also help offline players with analytics and data, which they can use to scale their brands online. The stores will be able to create their own content on Paytm and engage with customers keeping their brand personality intact on the online domain as well.


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