Noida-based mcommerce and mobile wallet platform Paytm is now testing waters with free Wi-Fi service.
Under this initiative, Paytm is enabling limited-duration free Wi-Fi for its users in partnership with a licensed ISP. The company started offering Paytm Wi-Fi to its customers and merchants to access their online Paytm account at Noida Sector 18.
The pilot program will allow users to connect to ‘Paytm Wi-Fi’ for 15 minutes and access his Paytm account only.
Kumar Aditya, Vice President-Paytm, said, “While most people today are aware of the benefits of the internet, they generally are hesitant to use their internet packs owing to several factors such as high costs and increasing data burden. We, at Paytm, believe that the lack of proper internet connectivity should not prevent our users from doing what they want to do. This is why we have launched our pilot Wi-Fi project. We want to ensure that our consumers get the best user experience without being inconvenienced by internet connectivity hassles.”
An on-ground team has also been constituted by Paytm to educate potential users such as auto rickshaw drivers and nearby vendors on how to utilise the Wi-Fi connection and mobile wallet to conveniently transact online. For example, an auto rickshaw driver can collect any payment from a Paytm user without needing to tender the exact change, while a vendor might be able to utilise the wallet as a POS machine without needing to separately invest in the usual requirements for one, such as a landline.
Paytm will evaluate the response received in the pilot locations before launching the project on a nationwide scale.
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