Online Organic Marketplace, OrganicShop, Raises Pre-Series A Funding

Jaipur-based Organicshop.in, a marketplace for organic products, has raised an undisclosed amount in Pre-Series A round of funding from Vivek Nathani, Yogesh Chaudhary and existing investors Mahavir Pratap Sharma, Kamal Kothari, and H C Jain.

“The proceeds will be primarily used in developing new business lines so as to reach out to customers in India and globally in a better way,” said Manuj Terapanthi, founder & CEO of Organicshop.in. Besides, the funds will also be used in team expansion and boost its technology platform.

Founded in 2011 by Manuj Terapanthi, Organic Shop is an online marketplace for certified and branded organic products including food, textile, clothing, cosmetics, and wellness & health supplements. It brings organisations (big and small) specifically from the organic, natural and bio products industry to reach out to the consumers.

Currently, the startup features more than 11,000 SKU sourced from over 110 brands from India, with daily orders averaging at 50-60.

The company had raised its seed round funding in 2013 from RAIN (Rajasthan Angel Investor Network), which is a 20-people network who invest and mentor startups only from Rajasthan.

Last year (2015) in this segment, Mumbai-based online organic food marketplace, Naturally Yours, raised an undisclosed amount of seed funding from angel investor Sanjay Mehta. While another online organic marketplace JoybyNature had secured a funding of $1 Mn from Mumbai Angels.

Other startups operating in this sector include Organic Garden, Farm2kitchen.com, Times Internet’s Satvikshop.com, NaturalKart.com, FabIndia.com, and Natural Mantra.

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