Unitus Seed Fund has invested an undisclosed amount in app-based laundry service provider OneClickWash.

Founded in 2015 by Vivek Iyer and Srinivas Nudurupati, Gurgaon-based OneClickWash provides laundry services where users can choose a monthly package and a suitable time slot for pickup.

Through the app users can:

  1. Track usage
  2. Make online payments
  3. Use premium dry-cleaning service
  4. Earn credits by referring others

A household of four can outsource their laundry – washing, drying and ironing- for one month to OneClickWash at $37 (INR 2,500) while an individual needs to pay $16 (INR 800).

Co-founder Vivek Iyer said, “We are focused on making our services affordable to every middle-class household in India. Owning the entire supply chain is critical for this. This helps us provide the best possible customer experience and not just act as aggregators.”

Unitus Seed Fund is a $23 Mn seed stage India venture fund that invests in startups innovating for the masses in India. As per Unitus, the laundry market, largely dominated by unorganised small players, is estimated to be around $1Bn. Other players in this segment include Urban Dhobi, SBricks, Wassup, Laundry Wala, PickMyLaundry, etc.


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