After Myntra, now it is cab & auto hailing startup, Ola, that has announced its plans to go mobile-app only across all the 100 cities it has operations in, from next month.
Ola had launched its mobile app for cab booking in 2011, which has now grown to include multiple categories across cabs, auto-rickshaws and kaali-peeli taxis. From receiving just about 20% of booking requests on the app at launch, Ola, now receives as much as 99% of its bookings through the app at current scale.
According to the company, over 90% of Ola customers choose the ‘Ride Now’ option instead of ‘Ride Later’ indicating a tremendous shift in the way consumers prefer to use transportation on-demand.
Ola also mentions that even in the smaller cities, more than 95% of bookings for it come through the app at the moment.
With the tremendous uptake in the booking via mobile app, Ola has decided to accept booking requests only through the mobile medium from the coming month.
Also, Ola has rolled out an app enhancement in its recent update this week to allow swift loading even while on 2G networks. With this update, users will be able to save significant amount of data while using the app and have a seamless in-app experience even in areas with weak data connectivity.