Bike Taxi & Hyperlocal Delivery App, NOW, Raises Angel Funding

Noida-based bike taxi and hyperlocal delivery app, NOW, has raised $500K in angel round of funding from Jaipuria Group’s managing director Ruchirans Jaipuria and director of Supreme Motors Anuj Sanghi.

Of the target $500K, the startup has already raised $200K, and the remaining capital will flow on the basis of performance, said Vivek Pandey, co-founder and CEO of NOW.

NOW was founded by Vivek Pandey, Bharat Khandelwal, Sushant Arora, Harpal Singh, Aryan Solanki and Parteek Singla. It is a Bike Taxi and delivery platform which aims to maximize utilisation of bike riders by overlapping work between bike taxi rides and delivery. NOW is run by TapTap Meals Pvt Ltd, which pivoted from running food delivery app TapTap Meals to its current avatar in October 2015. Since then, the company has seen great traction with zero marketing spend. NOW is currently doing 250+ trips per day split equally between Bike taxi and Delivery.

Pandey said that NOW received interest from multiple angels but went with Ruchirans and Anuj as they were strategic investors and brought a lot more to the table than money. “With a distribution network of over 150K+ retail outlets, 1000+ restaurants, and Networks with auto OEMs & lenders, Ruchirans and Anuj are the right set of investors for NOW,” he added.

The startup was earlier pre-seed funded by boutique investment banking firm Maple Capital Advisors and Abhinav Grover, Director at Maple Accelerator.

The bike taxi market in India started gaining traction last year and has now witnessed emergence of many new players. The startups have not only conceived the idea but have even garnered backing from investors.

Just last week, global taxi major Uber’s Indian rival Ola launched its bike taxis service in Bangalore, hours after the former introduced the service on Ola’s home ground.

Other startups in the Bike Taxi space include Rideji, Baxi, Bikxie, M-Taxi, Rapido, and Hey Bob among others.