Online Organic Food Marketplace Naturally Yours Raises Seed Funding

Online Organic Food Marketplace Naturally Yours Raises Seed Funding

Mumbai based online organic food marketplace, Naturally Yours, has raised an undisclosed amount of seed funding from angel investor Sanjay Mehta. The company will use the proceeds to expand to new product categories, increase the product range, and expand the core and the support team.

Founded in 2010 by the husband wife duo of Vinod Kumar and Priya Prakash, Naturally Yours aims to serve the growing customer base of organic food consumers, most of whom are urban health conscious millennials. With more Indians consuming organic food every passing day, the Indian organic food market is growing at a CAGR of 30% and set to touch $1Bn in 2015.

Naturally Yours team works with hundreds of organic farmers and farmer groups across India and has over 100 products under its brand name. This Internet first brand sells on portals like Amazon, Flipkart, Shopclues, Healthkart, Pepperfry and many more. It also sells all its products from its own website NaturallyYours.in. The team intends to focus on selling purely in the online medium over the next 12-24 months.

Vinod says, “We are one of the leading brands on Amazon India in their health and gourmet section executing over 2,000 orders/month. And we see this increasing over 30-40% month on month. Being an online first company has given us a huge exposure to customers across India. Today we can proudly say that we have customers in every single state across India.”

Adds Priya, “We see a huge gap in a lot of product categories in the organic and wellness industry and we will launch about 70-100 new products over the next 12-24 months to fulfil this gap.” The money will also be used to expand the core and the support team as the firm plans to target 10,000-15,000 orders per month in the next 12-24 months.

Angel investor and serial entrepreneur Sanjay Mehta stated, “Naturally Yours founding team has a strong industry insight with disruptive brand & product ideas to sell online, and become number one in Organic Food category in coming years”

This July, another organic foods marketplace JoybyNature succeeded to procure an angel investment of $1 Mn  from Mumbai Angels, Contrarian Vriddhi Fund and High Networth Individuals (HNIs), which included Abhimanyu Munjal of Hero Group and Vaaman Shegal from Samvardhana Mothers Group.


Welcome to Flash Feed, your essential source for breaking news and innovation from around the web – bite-sized and updated all day.


Step up your startup journey with BHASKAR! From resources to networking, BHASKAR connects Indian innovators with everything they need to succeed. Join today to access a platform built for innovation, growth, and community.

Note: We at Inc42 take our ethics very seriously. More information about it can be found here.

You have reached your limit of free stories
Become An Inc42 Plus Member

Become a Startup Insider in 2024 with Inc42 Plus. Join our exclusive community of 10,000+ founders, investors & operators and stay ahead in India’s startup & business economy.

2 YEAR PLAN
₹19999
₹7999
₹333/Month
UNLOCK 60% OFF
Cancel Anytime
1 YEAR PLAN
₹9999
₹4999
₹416/Month
UNLOCK 50% OFF
Cancel Anytime
Already A Member?
Discover Startups & Business Models

Unleash your potential by exploring unlimited articles, trackers, and playbooks. Identify the hottest startup deals, supercharge your innovation projects, and stay updated with expert curation.

Online Organic Food Marketplace Naturally Yours Raises Seed Funding-Inc42 Media
How-To’s on Starting & Scaling Up

Empower yourself with comprehensive playbooks, expert analysis, and invaluable insights. Learn to validate ideas, acquire customers, secure funding, and navigate the journey to startup success.

Online Organic Food Marketplace Naturally Yours Raises Seed Funding-Inc42 Media
Identify Trends & New Markets

Access 75+ in-depth reports on frontier industries. Gain exclusive market intelligence, understand market landscapes, and decode emerging trends to make informed decisions.

Online Organic Food Marketplace Naturally Yours Raises Seed Funding-Inc42 Media
Track & Decode the Investment Landscape

Stay ahead with startup and funding trackers. Analyse investment strategies, profile successful investors, and keep track of upcoming funds, accelerators, and more.

Online Organic Food Marketplace Naturally Yours Raises Seed Funding-Inc42 Media
Online Organic Food Marketplace Naturally Yours Raises Seed Funding-Inc42 Media
You’re in Good company