A year after shutting down its desktop and mobile site and taking a mobile only route, Myntra on Saturday finally brought back its desktop website, ditching its app-only strategy.
Myntra had announced plans to bring back desktop site in May.
The desktop site has been built from scratch to be responsive.
Ananth Narayanan, the Chief Executive Officer of Myntra, communicated the relaunch of desktop to users via e-mail, he said,
We listened to your feedback and brought the website back. We believe that customers should have maximum choice, be it in selection of clothes or the device they like to shop on.
“An internal study also suggested that Myntra could expand its customer base by 20% if it allowed users the flexibility of using multiple platforms for shopping,” Myntra spokesperson said.
Myntra reported a net loss of INR 729.2 Cr. for the year ended March 2015. It expects to increase its gross sales by 90% to INR 5,000 Cr., according to a report by Mint.
The company expects to get 15-20% of its sales in the current financial year to come from the desktop website.
In April, Myntra also introduced home furnishings and personal care category and also expanded its jewellery range.
Myntra had shut its mobile website in March 2015 and its desktop website in May 2015, in a bid to dominate mobile app commerce. Before closing the website, 90% of its traffic and 70% of its sales came from the mobile platform. However, Myntra had to re-launch its mobile website, in February 2016.
Since beginning, Myntra’s app only strategy had seen a mixed reaction from the industry onlookers and customers.
Earlier in January, Flipkart which acquired Myntra two years back, had infused over $50 Mn (INR 338 Cr) in the company. In February, Mukesh Bansal, founder of Myntra, who was heading Commerce Platform for Flipkart’s core business, had resigned from the company.
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