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Delhi-based World One Retail Pvt. Ltd. which runs online subscription-based ecommerce startup for beauty, grooming and lifestyle, MSM Box has raised an undisclosed amount of funding from angel investor Rohit Goel; he has invested in close to 10 online startups since 2009.

The funds will be used for technology development, marketing and product expansion. With this funding, the startup will also be launching its iOS & Android App in the coming 3-4 months.

Founded in 2014 by Bindu Sharma, Hans Vivek and Kavita Joshi Rai, MSM Box is a discovery ecommerce platform that offers consumers the opportunity to buy, try and enjoy beauty brands in the market.

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MSM Box was started as a beauty & fashion blog. Its aim was to provide quality content to its readers and to keep them updated with latest trends in India and abroad.

Other than one-time buy, the company also offers a 3 month, 6 month and annual subscription plan, which provides a range of skincare, haircare and makeup products samples from popular brands such as Kama, Innisfree and Sephora. User can choose to subscribe/order from 3 boxes – MSM Express Box worth INR 416, MSM Select Box worth INR 832 and MSM Bulldawg (men’s box) worth INR 1495.

Currently, it has about 1 lakh registered subscribers’ user base.

On the development, Bindu Sharma, co-founder & MD of MSM Box said, “This is a largely untapped segment and we plan to focus our efforts towards reaching a wider customer base and to scale up operations. Another key area for us is to further enhance our existing digital content.”

As per Rohit, a strong team with complementary skills backed by a good strategy is utmost importance for a startups’ success. He feels Team MSM has what it takes and more.

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