Anand Chandrasekaran Backs Customer Engagement Platform MoEngage

User analytics and engagement platform, MoEngage, has raised an undisclosed amount of investment from Anand Chandrasekaran, the Head of Platform & Product Partnerships for Messenger at Facebook. With this move, Anand will join the platform’s advisory panel.

Talking about his investment, Anand Chandrasekaran said, “MoEngage shows immense potential for growth, and has consistently proven itself to be a pioneering user engagement platform. I am also delighted to join the advisory board at a time when MoEngage has launched a path-breaking product like Sherpa, which gathers real-time insights from user actions across apps & websites, and automates the marketing communication with predictive analytics, reducing manual intervention from marketers.”

The platform claims that it currently analyses over 15 Bn events, delivers more than 5 Bn personalised interactions every month through multiple engagement channels, and will be launching more innovative products in the near future.

Founded in 2014 by Raviteja Dodda and Yashwanth Kumar, MoEngage is a marketing automation platform for mobile apps. It is a one-to-one user engagement platform, which helps Internet companies deliver individual-level personalised interactions via push notifications, in-app recommendations, email, web-push and other communication channels, driving engagement and customer lifetime value. MoEngage is trusted by many Internet businesses across the world including Airtel, Times Internet, Interactive One, Snapdeal, GrowthHackers, and Matahari Mall.

Last year in September, MoEngage raised $4.25 Mn in a Series A round of funding. The round was led by Helion Venture Partners with additional funding from Exfinity Ventures and included participation from prominent angel investors including Snapdeal’s Kunal Bahl, Rohit Bansal and Raghunandan of Taxiforsure.

Earlier in October 2016, data analytics company Fractal Analytics raised $100 Mn (INR 667 Cr) from Malaysian sovereign wealth fund Khazanah Nasional Berhad. This move has valued the company at close to $300 Mn (INR 2,000 Cr). Other players in the industry include IntelligenceNODE, Indus Insights, Axtria, Wigzo, etc.