Mobile First Marketing Platform For The F&B Industry, Mobikon Raises $2.3Mn From Jungle Ventures

Singapore-based Mobikon has raised $2.3Mn in Series A-2, internal growth fund round led by Jungle Ventures. The company will be using the funds raised to scale up in Manila and Dubai with focus on expanding aggressively in India and SouthEast Asia. It will also launch a product in August.

Mobikon was founded by Samir Khadepaun and Salil Khamkar  in 2011. It is a customer engagement and marketing platform for restaurants. Company’s cloud based platform mEngage helps restaurants with a single view of customers across Ordering, Reservations, Feedback and marketing channels. It works with various including Pan India Foods, Oriental Cuisines, JP Palace, Red Crab Group, Select Group, Swensens and many more.

The company aims to partner with 3000 Food & Beverage outlets by end of this financial year.

It claims that its clients have benefited from improve revenues, greater ROI on marketing spends and improved customer retention.

Quick Facts

• Currently powers 65,000+ reviews every month
• Over 130,000 new diners are added month on month
• The platform engages 6,00,000+ diners every month.
• Mobikon has in the last 18 months, expanded out of India and is currently present in five countries, with international business contributing to 45% of the business. 
• The company is targeting 200% growth this year.

With the latest funding, the total capital raised from new and existing investors goes up to $ 5 Mn. Previously, it had raised Series – A funding in 2012-13 from Jungle Ventures, Spring Singapore and Lion Rock.

Jungle Ventures has an eclectic portfolio with India based companies like LivSpace, Pokkt and Zipdial, Singapore based travelmob and CrayonData, Malaysia based iMoney and CatchThatBus, Thailand based Pomelo Fashion and Australia based Edrolo amongst several others.

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