mishTag, a social commerce app has raised an undisclosed amount of seed funding from M&Y Partners, SVG Media, Anthil Ventures and other angels.

Founded in 2014 by Pushpendra Thakur and Arpit Chhabra, mishTag enables shoppers to ask questions and seek product recommendation by just uploading a photo along with their question.

Arpit Chhabra, co-founder and CTO of mishTag said, “When it comes to shopping each one of us has a lot of back pocket information and experiences, good enough to be shared with fellow shoppers, with those looking for help, advice, suggestions or recommendations. We are providing an outlet for such discussions to happen, and our users are loving it.”

The app currently has an active user base of over 10,000 users. It also has fashionistas, stylists, designers and specialists on the platform helping shoppers with their opinions, answers and product recommendations.

The team is planning to create an AI-based chat-bot which besides improving the performance of the application would automate the Q&A process.

The app is also currently working on rolling out a feature, where shoppers can directly chat with local merchants selling the products they require.

The app has over 8,000 app downloads. The team claims that the platform has grown organically, multiple folds in last 3 months alone and drove over 1000 transactions for various ecommerce brands through product recommendations.

Apart from the angel investors mishTag is also being supported by 91springboard.

Majorly the social commerce options provided to Indian consumer is only offered providing a price based comparisons by portals such as JungleeBeStylishMySmartPrice and Yebhi, Wishary etc.


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