Bangalore-based an in-store customer engagement startup, MintM, has raised an undisclosed amount of funding in its pre Series A funding round. The funding was co-led by Mumbai Angels and Times Internet following MintM’s step out from TLabs, the leading startup accelerator.
Founded in 2012 by Sachin Garg, Ashutosh Chouksey and Vibhor Gupta, MintM is a marketing and advertising startup that helps in engaging with the customers through its intelligent customer engagement platform, Magnet.
MintM states that Magnet is a crowd pulling platform which is cloud-based, responsive, and provides analytical solution in the brick and mortar world.
Sachin Garg, CEO of MintM said, “This platform has been described as a peep into the future by prominent people in the industry. It is a solution to advertising that is not just displaying relevant content but also responding to the people who are in front of it, tracking their response and ultimately generating valuable statistics for the advertiser to compare and compile.”
The startup claims that Magnet provides an unparalleled level of engagement as compared to online channels with many of the customers getting around 20X engagement as compared to 1-2% by other platforms. Big branded outlets like Star bazaar, Jawed Habib, Spar, HyperCITY, Aviva Insurance, Printo including several brands and advertisers like Harpic, lizol, L’Oreal, Tata tea, Himalaya use it to engage customers regularly.
With the newly raised capital, the startup plans to grow its signage platform Magnet across the world. It plans to make the product more intelligent and expand its fast-growing international markets.
MintM was also recognized by TIE50 and NASSCOM among “50 Most Promising Global startups of 2015”.
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