Mashable, an online portal focused on technology, entertainment and business news, has launched its local edition in India in partnership with India.com, a joint venture between Penske Media Corp. and Zee Entertainment Enterprises Ltd.
This new online destination will bring together Mashable’s mission of inspiring, informing and entertaining its global community about how digital and technology are changing the world partnering with India.com’s strength in generating original content for Indian audiences and widespread reach in the Indian digital space.
Pete Cashmore, founder and CEO of Mashable said, “With technology and digital changing almost every aspect of our world, now could not be a better time to expand to one of the most diverse and unique areas of the world, India. Partnering with team at India.com we will serve both our community and brand partners in India.”
Mashable India will have a dedicated editorial team based out of Mumbai and New Delhi for localised content. The URL of the India edition remains the same, as the site will showcase India-specific stories to users from this region.
The company in India plans to offer global coverage from Mashable.com and augment it with extensive editorial coverage from the country.
Mashable stands out for its branded content that produces articles, community challenges run across social accounts and video through Mashable Studios, etc. By partnering with India.com, the company aims at establishing its attributes in India quickly, authentically and at scale.
India.com Web Portal currently publishes original content destinations that reach out to over 50 Mn unique visitors per month.
PMC Chairman and CEO, Jay Penske, and Punit Goenka, MD & CEO at Zee Entertainment Enterprises Ltd commented that Mashable has been able to effectively attract and maintain global audience. With the combined offering from India.com’s content and Mashable’s expertise, Indian readers will get a global and Indian perspective on things with a refreshing take.
Mashable considers India as one of the top five markets globally that has an opportunity to become one of the largest in the coming years. Over the past 18 months, Mashable has been launched in the UK, Australia and Southeast Asia, apart from India.
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