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Bangalore-based MagicX, has raised $1 Mn from investors including Kris Gopalakrishnan (co-founder and former CEO, Infosys Ltd), Dr. Ranjan Pai (MD & CEO–Manipal Education and Medical Group), Ramaraj (co-founder–Sify), Hari Kumar (Lionrock, Singapore), and Aarti Grover (MD–CMS Computers Ltd).

Founded by May 2015 by Pratyush Prasanna (formerly founder/CEO of Plustxt and VP at Paytm), and Arun Kumar (ex Tutorvista, Portea Medial), MagicX is promoted by GrowthStory, the venture builder platform founded by K Ganesh and Meena Ganesh. Founder Pratyush is an alumnus of IIT KGP and IIM Calcutta., while Arun is an alumnus of PES and XLRI.

“Bots and artificial intelligence are the next frontiers in technology. I am excited to back this team, which is working in such cutting-edge technologies. I am impressed with Pratyush and Arun and the team they have assembled and I am looking forward to the change we can bring about in commerce,” said investor Kris Gopalakrishnan.

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MagicX is a chat enabled Artificial Intelligence platform, which strives to personally assist the user with daily tasks. The newly raised funds will be used for team expansion, marketing initiatives, addition of more service categories, and technology upgradation.

MagicX has racked up 100,000 downloads since its launch in Feb 2016. It is an evolved version of MagicTiger, which was a human powered chat application for transactions.

The app enables users to carry out day-to-day tasks like grocery shopping, bill payments, recharge, order food, book flight tickets, and other utility services via a chat enabled, artificial intelligence platform. It is currently available for free in Android.

MagicX has tied up with about 20 partners across ecommerce, bill payments, recharges, groceries, travel, etc.

Prior to this in March 2016, Skedool.it, a B2B smart assistant startup, powered by Artificial Intelligence, has raised an undisclosed amount in seed funding round from a group of prominent Silicon Valley and Indian technology investors. Other apps in this segment include Niki.ai, Snapshoppr, Haptik, Yana among others.


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