Cloud telephony company Knowlarity Communications has acquired Delhi-based Smartwards, a customer engagement platform that simplifies loyalty for local businesses and their customers, for an undisclosed amount.
As part of the move, co-founders of Smartwards, Shantanu Mathur and Dhanraj Singh Bisht will lead the India operations for Knowlarity. Mathur has earlier been the CEO of ecommerce portal FashionAndYou.
Founded in 2013, Smartwards’ proprietary technology enables SMBs to identify, reward and engage customers, in-store and out-of-store. It has a presence in over 150 locations across eight cities.
With the acquisition, Knowlarity will integrate Smartwards’ product and technology into its own product ecosystem to provide enterprise software solutions to small & medium businesses.
Ambarish Gupta, founder and CEO of Knowlarity, said, “ We look forward to working with the Smartwards team and utilise its expertise. Shantanu and Dhanraj are entrepreneurs who are early movers in the space and do not shy away from tackling complicated problems. We look forward to them driving the core communication business in India and utilize their experience in developing more analytical tools.”
Knowlarity was founded by IIT Kanpur graduate Ambarish Gupta in 2009. It provides cloud communication and communication tools including, IVR, fax and conferencing facilities for SMEs, enterprise customers and individuals. The company makes cloud communications between businesses reliable and intelligent by providing a suite of hosted products that help businesses improve their productivity. It is headquartered in Singapore and with offices in Gurgaon, Mumbai, and Bangalore.