The raised funds will be used to scale up its technology and expand its reach in other Indian cities. It will also be used in team expansion.
Mumbai-based bootstrapped startup Kidsstopress is a children’s lifestyle website founded by Mansi Zaveri. It covers topics regarding childcare and parenting. It connects parents to brands, services, and events for children from across the country. It uses technology that interlinks multiple content-based platforms with access to relevant information.
Talking about the funding, Mansi Zaveri, founder and CEO, Kidsstoppress said, “We are very excited to partner with investors who will bring in a fresh perspective and guidance that will help steer Kidsstoppress.com in to the next phase of growth. The parenting and baby care segment in India is a very large opportunity and is worth close to $25 Bn. At the same time, it is also fragmented and very local in terms of language, culture, and geography. At Kidsstoppress.com we have built the groundwork to address this large opportunity across segments including content and market place”.
It has also launched products and services in the babycare segment including KSP Code a loyalty and exclusive access card for parents, KSP Awards, popular choice awards for brands and services in the childcare segment, KSP Kids Book Club, KSP TV, a platform that discusses topics of relevance to parents such as reading, music, sports, mental health, baby care, and KSP Radio, a digital radio station for kids.
As per an official statement, its clients include Unilever, P&G, Himalaya Babycare, Johnsons India, HP among others. It currently has a team of eight people and claims to have a userbase of over 1 Mn.
Earlier last month, tech-based startup focussed on child development, Parentlane secured funding from Capier Investments. It had earlier raised an undisclosed amount of funding in an angel round led by Sujeet Kumar, former President (Operations) of Flipkart.
The startup competes with other baby-care and parenting mobile apps like Babygogo that raised $300K in Seed funding, BabyBerry, which secured Angel funding of $1 Mn, Tinystep, which managed to raise funding from Matt Glickman and Babyoye, which got acquired by Mahindra Group.
This development was reported by Business World.