Kalaari Capital Invests In B2B Ecommerce Startup Unilog

B2B ecommerce company Unilog has secured funding of an undisclosed amount from Kalaari Capital. The funding will be used to accelerate the company’s product development efforts and expansion into global markets.

Unilog is a global technology and services company specializing in ecommerce solutions and enriched product catalogs for the B2B marketplace. The investment from Kalaari Capital pushes forward Unilog’s rise as an important player in B2B e-commerce.

Frost & Sullivan has predicted that the ecommerce industry will become worth $6.7 Tn by 2020. There has been a considerable amount of interest in companies that allow businesses to source from other businesses through online marketplace model.

In recent times, a host of Indian companies are foraying into this sector. For example, Tolexo Online Pvt. Ltd.’s Tolexo.com runs an online B2B platform for small and medium businesses connecting global buyers with suppliers under the IndiaMART brand. There is also Industrybuying.com, an online marketplace for industry goods, had raised $9 Mn as part of its Series B funding.

Unilog is trying to tackle the competitive industry with its flagship product CIMM2. It’s a first-of-its-kind fully integrated ecommerce platform that specifically adheres to the complex requirements of B2B environments.

Suchit  Bachalli, Unilogs President – North America said, “CIMM2 is helping customers grow their businesses and defend their positions against the giant online marketplaces, like AmazonBusiness. We’re taking apart the older framework model of big software and replacing it with a cleaner and simpler, yet extremely robust ecommerce platform.”

Unilog had started building enterprise-grade software products a couple of years ago. In the last 18 months, the company has seen its number of customers go up to 100 for its B2B ecommerce platform. CIMM2 customers are typically mid-sized enterprises with annual revenues between $300 Mn to $800 Mn.

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