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Saumya TandonChandigarh-based on-demand auto rickshaw aggregator, Jugnoo, has received an undisclosed amount of funding from existing investor, TV and film actress Saumya Tandon. As part of the agreement, the actress has been signed as the face of the company.

According to the founders, this will facilitate the startup to have a face to connect with its patrons and new users. Also, it will provide a better brand recall. The investment will be used to augment Jugnoo’s capacity.

Saumya Tandon, said, “It is an exciting time to be a part of this dynamic startup ecosystem, considering the sudden upsurge in the sector and the growing economy of the country.”

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Founded in November 2014 by Samar Singla and Chinmay Agarwal, the company targets masses that are dependent on public transport for their daily conveyance. Presently, it has more than 30,000 people transacting per day. The mobile app has over 7,000 autos empaneled under the brand at present.

Last week, Jugnoo announced its plans to reach out to about 1000 villages in India over the next six months to look beyond tier 1 and tier 2 cities.

Prior to this, Jugnoo raised $5.5 Mn in series-B round of funding led by Paytm with participation from Snow Leopard.

Other players in this segment are G- Auto (Ahmedabad), Telerickshaw (Indore), Autowale (Pune) and Chalogekya (Jaipur). Big cab-hailing startups like Ola, Uber and TaxiForSure also entered auto-rickshaw-hailing services in 2015.


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