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Ahmedabad-based food technology mobile application, Jolly Food Fellow, has raised an undisclosed amount in pre-series A round of funding led by angel investor Janak Parikh, MD of Malibu Group.

Founded in 2015 by Rajiv Sharma and Niraj Harlalka, Jolly Food Fellow wants to bridge the gap between the food vendors and the customers. It lets vendors understand their customers well by providing them complete details including – who is coming, what they eat and how many times they visit.

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Its target audience are those food vendors who are operating through ecommerce platforms and are not empowered with such detailers data on customers.

The startup has developed a SaaS based marketing & branding platform for food retail vendors addressing fast growing 50 Bn food services market.

Besides, it facilitates customer loyalty management, analytics-led engagement and a scalable branding platform for food retail vendors. Small to large sized food retail vendors & chains benefit alike from this analytics driven platform.

The raised capital will be used for market expansion and development of analytics platform.


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