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Health-Food Startup Jiyo Natural Raises Funding To Serve Indians Personalised Nutritional ‘Thali’

Health-Food Startup Jiyo Natural Raises Funding To Serve Indians Personalised Nutritional ‘Thali’

Bangalore-based Jiyo Natural, a startup that offers personalised nutritionally balanced, calorie monitored and chemical free food, has raised undisclosed amount of funding from Indian Angel Network (IAN), an angel investor network.

Rajiv Mehta and Sumit Dhingra who led this round will also join the board of the company to further mentor and nurture the team and venture.

Founded in March 2014 by Rajesh Singh, Sunandini Sharma and Gaurav Bhalotia, Jiyo Natural, offers healthy and wholesome meal options to a fast growing health conscious segment of the population. The startup’s vision is to see a “Healthy India.”

Speaking on the development, Rajesh Singh, co-founder at Jiyo Natural, said “With this investment we intend to reach out to at least 80% of the city (Bangalore) – before expanding to 5 other cities (Mumbai, Pune, Delhi-NCR, Chennai and Hyderabad) in the next expansion phase. It’s over INR 12,500 Cr. market wherein we are growing at 10-15% annually.”

Jiyo Natural addresses the growing segment of health conscious population in urban areas such as working professionals and others who are pressed for time to prepare healthy food for consumption on daily basis.

Currently, it has two products:

  • Jiyo Health – A nutritionally balanced meal (lunch/dinner) that is wholesome, calorie counted, chemical free and cooked in a scientifically healthy manner.
  • Jiyo Manage – A personalised meal option for those who have a health or lifestyle condition that he/she needs to manage.

Through the doctors and nutritionist it has on board, the startup’s recipes does about 650 lunches and dinners a day. Besides, it also does about 150 snacks a day that gets delivered in the evening.

In future, the company is also looking to launch new products like healthy snacks, health drinks, energy bars, etc.

The funds will be primarily utilised for marketing, technology and infrastructure. Besides, the funds will also be used for development of user interface for web and mobile apps to make it convenient for customers to order and maintain food subscriptions with the company.

With a rising income levels and a need for convenience, this segment presents itself as a very attractive and lucrative market for “healthy daily food.”

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