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Online fashion retailer Jabong has appointed Sanjeev Mohanty as its new CEO and Managing Director. Mohanty resumed responsibilities effectively from December 2015.

Prior to Jabong, Mohanty was heading fashion brand Benetton in India. He has 20 years of experience in the retail and fashion industry with experience at various apparel brands like Levi’s India, Madura Fashion and Lifestyle. He made his name at Italy-based Benetton, which owns the United Colors of Benetton and Sisley brands.

Mohanty holds a Master’s degree in Apparel Marketing & Merchandising, Fashion & Retail Marketing from National Institute of Fashion Technology (NIFT).

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It was speculated that Jabong, owned by Global Fashion Group (GFG), was forced to search for a new CEO after an exodus of leaders over the past year.

Romain Voog, CEO of Global Fashion Group (GFG) said, “We wholeheartedly welcome Sanjeev at the helm of Jabong. With immense experience in the fashion domain and under his able leadership and guidance, I am sure Jabong will scale new heights.”

Since September 2015,  Jabong was looking for a new CEO, as its then CEO and co-founder, Arun Chandra Mohan moved out for his new venture whereas, Managing Director and co-founder, Praveen Sinha was also rumored to be moving out of the company. Till then Nils Chrestin, CFO of the Global Fashion Group was appointed as the interim CEO to look after buying and sourcing functions at the company.

Mohanty on his new role, said, “My endeavor would be to ensure retailing of top fashion brands and invoking more loyal consumers for Jabong, by providing them a seamless and world-class shopping experience. Leading a digital company is definitely going to be a new experience for me and I am looking forward to applying my learnings to support further growth.”


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