IndusInd Bank Goes Social, Launches “Onthego” To Allow People Make Transactions Via Social Media Platforms

IndusInd Bank has launched a “Onthego” Social banking, a new feature which will allow customers to make transactions through social media platforms like Twitter and Facebook.

Besides, users can also transfer money to their phone and social contacts using their Facebook and Twitter account without using any additional mobile app.

On Twitter platform, “Onthego” Social Banking will enable user to carry out basic banking functionalities in a completely secure environment. Any IndusInd Bank savings account customer who is registered with the bank through a mobile number and has a Twitter account, can access Twitter Banking.

Apart from banking transactions, users can transfer money, check account balance, view mini-statement and find nearest ATM branch. The Twitter banking also allows users to stay connected with his bank anytime, anywhere on Twitter.

In context of Facebook banking, customers can bank through Facebook messenger or app by sending direct Messages to the Bank. Customers can send money via QuickPay to another Facebook user or to a recipient not on Facebook via email or SMS.

This is a strategic step by IndusInd Bank in bringing customer convenience on social media. “The Idea is to offer banking solutions seamlessly, wherever the user is. Rather than expecting the user to come to any particular platform to get serviced. ‘Onthego’ Social Banking helps in achieving to deliver our intent to our customers and very soon, we envisage extending our services to other Social messengers,” said Ritesh Raj Saxena, head – savings, digital & payments business, IndusInd Bank.

Besides, the bank also has other existing digital services integrated with Facebook Desktop version; Video Branch Service and Quick Pay service. Video Branch Service allows users to do a video conference with the bank officials from his facebook account. And through Quickpay service, the individual can send money instantly to his/her personal contacts and/or business parties through SMS, email and social media platforms.

IndusInd Bank has partnered with Phyder, a leading Mobility Solutions Company and a division of CMSS India Pvt. Ltd, for the Social Banking initiatives.

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