Housing Launches “Brand Falcon” For Soaring Developer Brand Values

Real estate portal Housing.com has launched a new branding product called “Brand Falcon” – a branding and communication tool for real estate developers.

It aims at providing developers with a powerful and effective medium to communicate their brand story to the consumers, said the company in a statement.

“At Housing.com, we strive to become a partner in the developer’s success and so we are excited about the new avenues that this product opens up for them. It offers an innovative way to create branding & marketing campaigns that are targeted and allow developers to provide a special experience to the consumer,” Jason Kothari, Chief Business Officer, Housing.com said in a statement.

“The level of sophistication and customisation the product offers is an industry first. We believe that the reach it will provide to developers within relevant audiences is unparalleled,” he added.

Brand Falcon has the following features:

• Allows developers to create a premium digital identity for the parent as well as the portfolio brands.
• Offers high definition digital content like Brand Highlight Video, Guided Project Walkthroughs & 3600 Panorama.
• Provides customization options, with multiple templates to pick and choose from.

For users, “Brand Falcon” provides engaging content, live chat feature for instant query resolution and online booking facility.

“The internet ads have not evolved since ages and there is a strong need for new ad formats. The first imprint of Housing’s new branding solution “Brand Falcon” seems highly impressive. I see this product filling the gap for big developer brands that are looking for newer and effective mediums to create strong brand presence among consumers,” said Dr. Ananta Singh Raghuvanshi, executive director – Sales & Marketing, DLF Universal Ltd.

Founded in 2012, Housing.com, currently, registers 8 Mn monthly hits and has 1 Mn verified homes listed. It employs about 2,500 people and operates across 50 cities. Till date, the portal has raised over $100 Mn in capital from  leading investors including Softbank, Qualcomm, DST founder Yuri Milner, Snapdeal founders Kunal Bahl and Rohit Bansal, among others.

In June this year, it set up a trendy new design studio in Delhi’s Hauz Khas Village and in the same month, it acquired 100% equity stake in Delhi-based Realty Business Intelligence – an organization focused on risk assessment for realty projects, for $1.5 Mn.