Delhi-based Helpchat, a chat-based personal assistant app that lets users get things done over chat has acquired Mumbai-based startup Niffler that helps users to discover deals and discounts from brick and mortar stores. The amount of deal has been left undisclosed.
The acquisition will help Helpchat in its expansion plans in the two cities.
Niffler was incepted as a discovery platform for users to access deals and discounts from local brick and mortar stores and recently introduced chat-based interactions between consumers and local businesses. This makes Niffler a perfect DNA match for Helpchat and the acquisition a step further in the consolidation of Helpchat’s dominant position in the chat-based personal assistant ecosystem in India, said the company.
Niffler has more than 3,000 offers in over 60,000 stores with a base of over 40,000 engaged users. Brands like Zara, Forever 21 and Shoppers Stop have had their ‘End of Season Sales’ featured.
In March this year, the firm had raised $1 Mn (about INR 6.18 Cr.) in seed funding from SAIF Partners.