Bengaluru-based real-time mobile app management platform, Hansel.io has raised $1.35M from IDG Ventures. Existing investors Endiya Partners also participated in the current round of funding.

The raised funds will be used towards the development of cross-platform capabilities, hiring and expanding its presence in the North American market.

Venkatesh Peddi, Executive Director at IDG Ventures said, “What made us excited about Hansel.io was the ease with which the product can help mobile developers solve major production issues at runtime. At a time when customer acquisition and retention costs continue to skyrocket, a product like Hansel.io comes as a big boon for a great end user experience.”

Hansel.io was founded in October 2015 by former Flipkart executives Varun Ramamurthy, Parminder Singh and Mudit Mathur. Available for both Android and iOS, the startup allows developers to manage their live apps at runtime, with a five-minute integration process and no code change required. It provides a toolkit that automatically reproduces issues, allows them to fix crashes at runtime and dynamically communicate with users at an issue level.

It further helps developers to make the app bug free, secure & UI-fresh; reduce drop-off points as end users need not go through an update for fixes.

“With this round of funding, the focus will be to go global, go cross-platform, and help mobile developers be as responsive to their end users as possible,” said Varun. Parminder further added, “Despite the abundance of use cases the product provides for, for the developer it is a simple configure-and- deploy product, where companies can go live in less than 15 minutes. We have built the product to be as intuitive and effortless to use as possible.”

In an official statement, the company has claimed to serve a total installed base of 140 Mn to date. The founders also boasted of having more than 20 Mn devices already been positively impacted through hotfixes, UI changes, and security fixes at runtime from the Hansel.io dashboard.

Earlier in February 2016, the company also raised an undisclosed amount of funding through TracxnSynidcate, led by Endiya Partners, Tracxn Labs and angel investors Mekin Maheshwari and Rajesh Sawhney among others. Recently in Novemner 2016, IDG Ventures also invested $600K in bot protection startup InfiSecure.

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