Bengaluru-based marketing firm Hansa Cequity has acquired Mumbai-based inloyal, a mobile loyalty startup, for an undisclosed amount.
Talking about the investment, Hansa Cequity CEO S Swaminathan said, “Loyalty is important to brands, and most of what brands will do to engage with customers will happen on mobile. People don’t download different apps for different retailers, so an app like inloyal that serves as an aggregator is right for the market.”
Founded in 2014 by Kunal and Urvi Mehta, inloyal is a digital loyalty pocket for retail customers and plug-and-play loyalty rewards management platform for retailers. It also serves as an interactive CRM platform with an aim to boost customer engagement and retention. Inloyal is available on iOS and Android platforms for now.
Via inloyal, brands can have their loyalty programme created, integrated with storefronts and hosted on cloud. Whether stores have an existing programme or wish to create a new one, all the existing data shall be accounted for and the programme will wake up to an updated start.
The startup currently services loyalty programmes for Oberoi Mall and others. So far, it has processed loyalty sales of about 27.6 Mn (INR 185 Cr) and issued 18.7 Mn points.
Prior to this in April 2016, Gurgaon-based mobile marketing & rewards platform, Skrilo raised $1.5 Mn (about INR 10 Cr) in seed funding from angel investors including Anuj Srivastava, co-founder of Livspace and Arvind Tiku, founder & Group Chairman of AT Capital Group. In June 2016, Mumbai–based video advertising and app monetisation platform POKKT’s incentivised Android app, Pocket Money, was acquired by Adways Inc, Japan and Southeast Asia’s mobile marketing company, for an undisclosed amount.
The development was reported by ET.
