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Hyderabad Based GenY Medium Acquires TailCurrent

Hyderabad Based GenY Medium Acquires TailCurrent

Hyderabad-based digital marketing company, GenY Medium, has acquired TailCurrent, a B2B lead generation company, for an undisclosed amount.

GenY Medium is engaged in the business of managing brand perceptions in the online space with the use of technology and analytics.

Yashwant Kumar, CEO, GenY said, “We are very excited to join hands with TailCurrent’s team which comes with strong mastery in B2B marketing and technology space. I am confident that together we will deliver bigger value and results for our customers. GenY Medium will certainly benefit from TailCurrent’s expertise in marketing technology and vision of building next generation products in listening and automation space.”

GenY Medium is a full service digital marketing company, provides online branding and marketing services to leading clients with specialisation in e-commerce, healthcare, education, and consumer good space.

The move will help GenY strengthen its B2B practice as it adds ‘SEO automation technology’ and ‘B2B lead generation automation’ to its service portfolio.

Founded in 2010 by Giridhar Apparusu, TailCurrent, has been among the fastest growing companies in the ‘B2B lead generation’ space, and is serving over 35+ companies in India and overseas.

With this TailCurrent founder, Giridhar Apparusu, will join GenY Medium as CTO to strengthen specialisation of using technology in Digital Marketing.

Earlier this week, Mumbai-based ad-tech startup Machadalo raised $175K in a seed round of funding from IIT alums, serial entrepreneurs, angels, and some fund managers.


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Author

Aparna Mishra

Inc42 Staff

After a 2-year-stint at Ernst & Young, Aparna moved to Journalism. Her prior experience enables her to understand business management. An avid reader and a traveller she hopes to gain insights on the startup ecosystem at Inc42.

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