Hyderabad-based express distribution and supply chain solutions provider, Gati Ltd has invested about $2.7 Mn (INR 18.5 Cr) in BrownTape – a cloud-based software solutions company which helps online merchants manage the orders for multiple ecommerce marketplaces.
Headquartered in Secunderabad, Andhra Pradesh, Gati was founded by Mahendra Agarwal in 1989. It offers cargo delivery, distribution, and supply chain management solutions in India. According to a company statement, it has grown into an organisation of more than 5,000 business partners and a network reach of 672 out of 676 districts in India.
Talking about the development, Dhruv Agarwal, Chief Strategy Officer of Gati said, “Gati will utilise the BrownTape platform to develop our unique single-window solution to customers by integrating an all established pan-India logistics network and BrownTape’s multichannel order management platform. Online sellers will be able to manage their ecommerce ecosystem seamlessly in terms of order flow physical product flow and information flow.”
On the other hand, Browntape was founded in 2012, and it received $30,000 in seed funding when it was part of GSF Accelerator’s second startup batch. Its offers an order and inventory management solution which enables merchants to sell on marketplaces like eBay, Amazon, Flipkart, Tradus etc.
Speaking on the development Gurpreet Singh, CEO and co-founder of BrownTape said, “Ecommerce sellers have several challenges, especially physical handling of products. Our partnership with a leader like Gati, allows us to collectively leverage our are expertise to address these challenges.”
BrownTape allows Internet merchants to harness the power of multichannel ecommerce. It has a technology platform that helps sellers on marketplaces, manage orders and inventory in one place without the need to log into each etailing site separately.