Fitness Discovery Platform Froyofit Raises Pre-Series A Funding; Aims To Expand Tier II Presence

Fitness Discovery Platform Froyofit Raises Pre-Series A Funding; Aims To Expand Tier II Presence

Indore-based fitness discovery platform, Froyofit has raised an undisclosed amount in Pre-Series A round of funding. The investment was led by Dr. Pooja Gandhi, an Indian actress and producer, who  works mainly in Kannada and Tamil cinema and has two Filmfare awards to her name.

She will also be the face of Froyofit in the South Indian market.

As stated by Dr. Pooja, “Coming from an industry where fitness is very important, I feel that the overall awareness about keeping the mind and body fit is rapidly increasing these days and with that the need to discover the right options becomes primary. Froyofit is a team of passionate people trying to make great discovery experience available to their users with the use of technology and they are well positioned to expand to Tier II markets where the competition is virtually nil.”

Founded in 2015 by IIM alumnus Piyush Jain, Froyofit is a fitness app, available on Android and iOS platforms and caters mainly to the Tier II market. It offers more than 15 fitness categories on the app such as gym, yoga, aerobics, dance, karate, pilates, swimming etc. A user can also book free trials of all the available options and can book it through the app as per convenience.

The platform claims to have more than 500 vendors on board across five cities of India including Pune, Nashik, Aurangabad, Jaipur and Indore. As per a press release, the app has a loyal fan base of more than 30,000 followers across the social media channels.

The fresh funds will be used for expansion to other Tier II markets and fuel the growth in acquiring more users.

“This capital will give us additional resources to expand strategically into new markets, innovate rapidly, and deliver on our vision to make fitness discovery easy and accessible,” said Piyush.

In June 2016, another fitness startup BYG raised an undisclosed amount of funding in a round led by Sanjay Verma (former CEO, Cushman & Wakefield, Asia Pacific) and Amit Khanna (Managing Partner, Antuit-Europe) via LetsVenture.

Other startups operating in this space include Fitternity, Gympik, etc.

Note: We at Inc42 take our ethics very seriously. More information about it can be found here.

You have reached your limit of free stories
Become An Inc42 Plus Member

Become a Startup Insider in 2024 with Inc42 Plus. Join our exclusive community of 10,000+ founders, investors & operators and stay ahead in India’s startup & business economy.

2 YEAR PLAN
₹19999
₹7999
₹333/Month
Unlock 60% OFF
Cancel Anytime
1 YEAR PLAN
₹9999
₹4999
₹416/Month
Unlock 50% OFF
Cancel Anytime
Already A Member?
Discover Startups & Business Models

Unleash your potential by exploring unlimited articles, trackers, and playbooks. Identify the hottest startup deals, supercharge your innovation projects, and stay updated with expert curation.

Fitness Discovery Platform Froyofit Raises Pre-Series A Funding; Aims To Expand Tier II Presence-Inc42 Media
How-To’s on Starting & Scaling Up

Empower yourself with comprehensive playbooks, expert analysis, and invaluable insights. Learn to validate ideas, acquire customers, secure funding, and navigate the journey to startup success.

Fitness Discovery Platform Froyofit Raises Pre-Series A Funding; Aims To Expand Tier II Presence-Inc42 Media
Identify Trends & New Markets

Access 75+ in-depth reports on frontier industries. Gain exclusive market intelligence, understand market landscapes, and decode emerging trends to make informed decisions.

Fitness Discovery Platform Froyofit Raises Pre-Series A Funding; Aims To Expand Tier II Presence-Inc42 Media
Track & Decode the Investment Landscape

Stay ahead with startup and funding trackers. Analyse investment strategies, profile successful investors, and keep track of upcoming funds, accelerators, and more.

Fitness Discovery Platform Froyofit Raises Pre-Series A Funding; Aims To Expand Tier II Presence-Inc42 Media
Fitness Discovery Platform Froyofit Raises Pre-Series A Funding; Aims To Expand Tier II Presence-Inc42 Media
You’re in Good company