Ecommerce giant, Flipkart, ties up with Viacom 18 for the licensing of three of their largest brands – Teenage Mutant Ninja Turtles, Spongebob Squarepants and Peanuts for sellers.

With this, the company aims to ease the process for International brands entering India and to offer consumers more authentic, branded merchandise, ecommerce giant. International Brands are constantly looking to partner with the most competent manufacturers across categories and Flipkart aims to become that licensing platform that connects these brands to the most deserving sellers in India.

The brands’ main concerns are fake products and lack of transparency on retail sales, these pain points can be dealt effectively with Flipkart’s superior analytics system and the tight control it maintains on product quality.

Besides, Flipkart’s expertise across 70+ product verticals will allow the company to offer these brands a more innovative approach towards merchandising and sales. The sellers, in turn, will have the opportunity to create a better experience for buyers, by assuring them quality of authentic products and differentiating themselves from the clutter on the marketplace.

For international brands, it’s “an opportunity” to increase the number of brand touch-points through extensions into new verticals where the merchandise was previously not present.

Speaking on the development, Manish Maheshwari, VP & Head Seller Ecosystem at Flipkart said, “Through this online licensing concept, we want to simplify this process by connecting International brands with the top performing sellers on our platform, giving the brands the power to keep a track on the product sales as well as the quality.”

The company is planning to extend its ecosystem with licensors on one side and thousands of high quality sellers eligible to be licensees on the other side.

With 80,000 sellers and over 5 Cr. registered customers, in the recent years, Flipkart has tied up with several government bodies such as FISME, DGET, NIFT, Ministry of Labour, and DC Handlooms thereby, opening up the ecommerce marketplace model to the Indian micro industries. Currently, it clocks over 1 Cr. page visits daily, reaches 1,000+ cities, and delivers 80 lakh shipments per month.
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