Flipkart Partners With MapUnity To Activate Flipkart Maps

Flipkart Partners With MapUnity To Activate Flipkart Maps

Flipkart, a Bangalore based ecommerce company, has partnered with MapUnity, a Social Technology Lab by Dr. Ashwin Mahesh, to mark the debut of Flipkart Maps.

MapUnity has started TechNagara, a social network for bringing together public information about governance. It also facilitates and promotes public engagement in solving the key problems of metropolitan areas. Earlier in 2006, it also built the first Transport Information System for Bangalore.

Ashwin Mahesh, founder, MapUnity, tweeted:

The network covers all the chosen cities in the ‘Smart Cities’ mission including a few other prominent ones, and have to date activated this system for about 126 cities.

In December last year, Flipkart has acquired 34% stake in Delhi based digital mapping firm MapMyIndia for $240 Mn (INR 1600 crore). The company’s COO Binny Bansal mentioned that time that this partnership can give them a sustainable competitive advantage.  He also said that the integration of comprehensive and accurate location data will allow them to deliver a personalised experience to customers.

As per ET sources, Flipkart Maps is said to be a product possibly driven from this acquisition.

In Bangalore, the agencies whose data may be integrated into this platform are BWSSB, BBMP, BESCOM, BMTC, BMRCL, Bangalore One, BMRDA, BDA, the traffic police, etc.

As said by Seth Godin, a renowned author, ‘Life is a series of Dips’ and it seems that this statement is getting true for Flipkart by all means. After making its mark in ecommerce space adding almost all verticals to the portal, Sachin and Binny Bansal are now moving on entirely different path. Who knows, that in future we found it competing with Google Maps.


Welcome to Flash Feed, your essential source for breaking news and innovation from around the web – bite-sized and updated all day.


You have reached your limit of free stories
Become An Inc42 Plus Member

Become a Startup Insider in 2024 with Inc42 Plus. Join our exclusive community of 10,000+ founders, investors & operators and stay ahead in India’s startup & business economy.

2 YEAR PLAN
₹19999
₹7999
₹333/Month
Unlock 60% OFF
Cancel Anytime
1 YEAR PLAN
₹9999
₹4999
₹416/Month
Unlock 50% OFF
Cancel Anytime
Already A Member?
Discover Startups & Business Models

Unleash your potential by exploring unlimited articles, trackers, and playbooks. Identify the hottest startup deals, supercharge your innovation projects, and stay updated with expert curation.

Flipkart Partners With MapUnity To Activate Flipkart Maps-Inc42 Media
How-To’s on Starting & Scaling Up

Empower yourself with comprehensive playbooks, expert analysis, and invaluable insights. Learn to validate ideas, acquire customers, secure funding, and navigate the journey to startup success.

Flipkart Partners With MapUnity To Activate Flipkart Maps-Inc42 Media
Identify Trends & New Markets

Access 75+ in-depth reports on frontier industries. Gain exclusive market intelligence, understand market landscapes, and decode emerging trends to make informed decisions.

Flipkart Partners With MapUnity To Activate Flipkart Maps-Inc42 Media
Track & Decode the Investment Landscape

Stay ahead with startup and funding trackers. Analyse investment strategies, profile successful investors, and keep track of upcoming funds, accelerators, and more.

Flipkart Partners With MapUnity To Activate Flipkart Maps-Inc42 Media
Flipkart Partners With MapUnity To Activate Flipkart Maps-Inc42 Media
You’re in Good company