Under this new feature, Ping will enable buyers to share their buys, images, wishlists with their phonebook contacts and create groups just like in Whatsapp.
The feature is presently in beta stage and will have invite only model in beginning.
According to Flipkart stats, the company has about 50 Mn monthly active users of its mobile app and about 70 per cent of total shoppers shop through its app.
Punit Soni, chief product officer at Flipkart said, “Since 2007, we have seen a fundamental shift in the way users use internet. About 41 per cent of India’s ecommerce happens on mobile. There are more people buying low cost android devices and when they buy that – messaging and buying are the prime things they do. Hence we are focusing on developing products for mobile devices to match pace with consumers.”
Flipkart’s move has come after Snapdeal relaunched Shopo, that allows buyers and sellers to interact with each other via inbuilt chat app.