Bangalore-based FeetApart, an employee engagement & wellness platform, has raised an undisclosed amount of angel funding from Nielsen Singapore’s executive, Vishal Bali, and other angel investors.
The fundraising process was facilitated by seedX, an investor centric platform that provides qualified and curated investment opportunities for retail and institutional investors.
FeetApart was founded in 2014 by Abhishek Roy and Ashrith G. It is a gamified social network for organisations with a vision to inspire and help employees lead a healthy lifestyle. The app is available on web, iOS & Android.
“FeetApart has a great B2B2C model in driving health & wellness in the corporate world. The gamification with team competitions, challenges and rewards also allows HR to engage employees in an innovative manner, thus driving up the overall health & productivity index of a company’s workforce.” said one of the investors.
Through its proprietary machine learning algorithms, FeetApart personalises the wellness journey of an individual by suggesting people, activities, goals & challenges. It helps in habit formation and rewards users on achieving personal milestones as well as winning competitions.
Prior to this, in December 2015, mobile fitness startup MobieFit grabbed $1 Mn from Medi Assist India. Other players in this segment include Orobindo (acquired by Bangalore-based Housejoy earlier this month), HealthifyMe, etc.
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