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Bangalore-based cloud telephony company, Exotel, has acquired Voyce, a platform which allowed businesses to gather customer feedback.

The acquisition will serve as a move to strengthen customer service offerings of Exotel.

With this, Varun Raj and Nikhil Kumar, co-founders of Voyce, will join Exotel team and will lead the alliances and partnerships efforts at the company.

Voyce was started in 2014 with a team of five members including Nikhil Kumar, Arun Raj, Varun Raj, Satendra Singh and Sushil Shah. Voyce enabled businesses to engage with customers in real time, through their intelligent on-premise customer feedback system.

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Prior to starting Voyce, Nikhil & Varun worked together to manage Tally’s strategic alliances. Nikhil later moved to Intuit to manage partnerships and Varun went on to redesign Tally’s partner framework.

Nikhil Kumar, co-founder of Voyce said, “From our journey of building a B2B product, we realised that to be successful in India one has to solve a problem in depth. Our idea of being a communication channel between businesses & customers was perfectly in sync with Exotel’s vision & product. In fact, it fuelled our hunger!”

Before the acquisition, Voyce worked with over 20 enterprise hospitality chains across the country.

Shivakumar Ganesan, co-founder and CEO of Exotel said that they were first introduced to Voyce when they used Exotel for voice and SMS integrations on its platform. “I found the product interesting and was excited by the possibilities that Voyce presented. With the acquisition of Voyce, Exotel’s customers will soon be able to collect valuable customer feedback easily with a few clicks”, he added.

Exotel was founded by Shivakumar Ganesan, Ishwar Sridharan and Siddharth Ramesh in 2011. It was launched with an aim to solve  the pain points of managing calls and SMSes from customers without getting into the hassles of a full-fledged call centre or having to be bound to one phone. Exotel’s investors include Blume Ventures and Mumbai Angels. The company, currently, has 70 employees and has worked with more than 1000 clients. Exotel was also chosen as Top 10 promising technology startups by Nasscom’s Emerge Product conclave in 2013.


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