The startup plans to utilise the funds towards the expansion of startup’s delivery network to Bangalore and Chennai, with further cities to be added by 2016.
Rajiv Subramanian, founder & CEO of Eatfresh said, “We plan to scale operations in Bangalore and launch in Chennai over the next three-four months, before entering Pune and Hyderabad. We also plan to have 50 distributions hubs between Bangalore and Chennai.”
Eatfresh was launched in August 2015 by Rajiv Subramanian. It is an online marketplace for meals prepared by Chefs. It offers a wide range of cuisine ranging from Indian, European, Mediterranean and Oriental.
Users can book meals through the website from 15 different menu items. Eatfresh claims that its delivery logistics is built on a technology platform that guarantees a delivery in under 45 minutes through a network of 80 delivery boys. The platform also drives recipe creation (A/B taste testing, recipe database driven procurement and production), health and safety monitoring, (temperature sensors and expiry control), production technology and demand prediction analytics.
In 2013, Kalaari had invested an undisclosed amount in Ubiquitous Foods, that also operates Ovenfresh, a seven-year-old retail bakery chain.