Table reservation platform Dineout has launched its new service Dineout Plus – a Premium Dining Programme. The members of the programme can book tables at over 150 five-star restaurants across Delhi, Mumbai, Bangalore and Kolkata, and also get a 25% discount on their total bill.
The Dineout Plus programme is available on Dineout’s iPhone & Android platform.
Restaurants located in the 4 star & 5 star hotels will be featured. Post signing up on the app, each member will receive a personalised membership card which they can show at the restaurants to get exclusive offers.
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The card will be valid for an unlimited usage by any customer at any partner restaurant, thus ensuring frequent visits, surge in F&B revenue, added brand recall and enhanced user engagement.
Speaking on the development, Ankit Mehrotra, co-founder of Dineout said, “Our immediate goal is to introduce new product lines and completely redefine the whole dining out experience. We want to build Dineout into a global brand and see no reason why we should not be able to do that.”
Hotel chains such as Le Meridian, The Lalit, The Lodhi Hotel, Taj Vivanta in Delhi, Hilton Bangalore Embassy GolfLinks are Marriott Hotel, Zuri in Bengaluru are some of the properties that have signed up for this programme.
The company has so far enabled table reservation at more than 2,000 restaurants across eight cities including those from five-star chains. Through its platform, it seats more than 100,000 diners a month and 4-5% of them go to five-star restaurants.
Times Internet’s initial research, based on feedback from Dineout & Timescity customers, shows that more than 50% of the diners will take part in this program, as most of them are premium customers. This kind of devoted customer loyalty (and the resulting increased covers and revenues) is what will benefit the hotel.
Dineout is a part of Times Internet, which is a wholly owned subsidiary of Bennett Coleman & Company Limited.
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