After Paytm filed a lawsuit against Snapdeal owned Unicommerce, an ecommerce management software and fulfilment solutions provider, Delhi High Court has put a stay order on Unicommerce from using any data or information derived from the sellers of Paytm, reported ET.
Unicommerce denies the allegation, however, the court has also ordered Unicommerce to pull down its YouTube advertisement and/or modify it to remove the Paytm logo.
Speaking on this, Unicommerce said that “Reliefs sought (by Paytm) have not been granted. We welcome the honourable court’s interim order. While the matter is sub-judice, we believe that the allegations made are clearly unfounded and speculative.”
The case will be heard next on July 11.
Besides, Paytm has also restricted sellers on its platform to use Unicommerce for managing their business. In a blog post, Paytm said, “Any data with respect to a seller’s transactions on Paytm is its propriety asset and such data will give Snapdeal an unfair advantage if the data is mined through dubious means.”
Marketplace players connect merchants to consumers through a digital platform. The information and data flowing through the platform are valuable, and companies want to keep it private. This data is of importance as it provides valuable insights on consumer behaviour.