With this, 1SDK will be integrated with DCMN’s existing technology suite as the company ramps up its efforts to address the growing demand for mobile marketing solutions.
DCMN’s co-founder and Managing Director, Andreas Dengler, said, “We strongly believe that mobile is the future. The time spent with mobile digital media has now surpassed desktop, and the trend is expected to accelerate. This acquisition gives DCMN the technology to measure the success of its mobile campaigns based on its own datasets, something which is only going to become more and more important to deliver an exceptional marketing performance.”
Following the acquisition, 1SDK’s founder Anil Kutty will join DCMN as Director of Mobile Products, while the team of developers will also join DCMN.
1SDK is a SaaS-based platform that provides advanced mobile attribution analytics capabilities to mobile app developers. Their customers include Dainik Bhaskar, StreetDirectory, Ixigo and DCI, etc. The company was incorporated in the US in 2013 and its team is primarily based in Kochi, India.
On the other hand, founded by Andreas Dengler and Matthias Riedl in 2010, DCMN is a growth solution provider that helps digital brands scale their business internationally by combining individual marketing strategies with ROI-optimising technology.
It executes campaigns across all media with services like creation and production, to media planning and buying, to campaign optimisation with their in-house technology. DCMN has its headquarters in Berlin and offices in San Francisco, London, Paris, Munich, and India. With a team of 70+ experts in creative, media, technology and digital business, DCMN counts more than 90 digital brands in its portfolio including Wix.com, Wayfair, Spreadshirt, eToro, Made.com, Leetchi, Com2Us, Gameloft, etc.
The acquisition will allow DCMN to develop a proprietary mobile capability, as well as launch new features leveraging the two platforms.
The deal will see DCMN open an additional tech hub in Kochi, with the DCMN and 1SDK teams to work together to integrate both companies’ attribution tools. DCMN also recently established a mobile-focused special innovation task force as it seeks to ramp up its range of performance-driven advertising solutions in this field.
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