With this investment, Bytedance founder & CEO Zhang Yiming will join the DailyHunt board. Bytedance is a content aggregator in China, backed by investors like DST Global and social media major Sina Weibo.
“DailyHunt is serving a huge unmet need of providing local language content to Indian mobile users and has grown with its localised approach and ad business model,” Yiming said in a statement.
Launched in 2009 by former Nokia employees Umesh Kulkarni and Chandrashekhar Sohoni, NewsHunt was acquired by Verse in 2012. In August 2015 NewsHunt rebranded itself as DailyHunt. It has raised a series of investments from investors like Sequoia Capital India, Falcon Edge Capital, Matrix Partners, Omidyar Network, and Darby Overseas Investments.
According to a company statement, DailyHunt has an annual revenue rate of about $15 Mn (INR 100 Cr) and aims to capture 6%-7% of the $4 Bn digital advertising market in the next four years.
DailyHunt has a user base of over 120 Mn mobile app downloads and 28 Mn monthly active users reading 4.5 Bn pages. In the next four years, it expects monthly active users on the platform to increase to 150 Mn-200 Mn.
Bringing Bytedance on board is expected to help DailyHunt with experience of how to expand the business. Both also count Sequoia Capital as a common investor.
The development was reported by ET.