Cricbuzz Bags Digital Video Clip Rights To ICC Events For US, Canada

Cricbuzz Bags Digital Video Clip Rights To ICC Events For US, Canada

Cricbuzz, a division of Times Internet, has become the exclusive licensee for digital video clip rights, for US and Canada, for all ICC events between 2016 and 2019.

The digital rights for all events scheduled to take place for these four years, including the ICC World Twenty20 (which begins in March in India), will be with Cricbuzz.com. The deal also includes seven ICC events, starting with the ICC World Twenty20 2016.

As per the deal, Times Internet will have exclusive rights to deliver a comprehensive video package that includes video clips of pre-match, in-match and post-match coverage.

Time Internet CEO, Satyan Gajwani, said, “North America has traditionally been our largest audience base outside of India and we are thrilled to be able to offer an enhanced experience, of the ICC events to cricket fans across that region, with near-live in-match clips. We are excited to partner with the ICC to grow the sport in the region through our coverage of the premier competitions in the sport of cricket.”

As per ICC provisions, Times Internet will have exclusive access to six minutes’ video clips from every hour of match coverage. As the licensee for these two North American markets, Times Internet will also get access to key moments from all matches in the ICC archive.

These rights will supplement Cricbuzz.com’s existing live coverage in the form of text, scorecard and infographics across its digital platforms.

The other events included in the package are ICC Champions Trophy 2017, ICC Women’s World Cup 2017, ICC U19 Cricket World Cup 2018, ICC Cricket World Cup Qualifier 2018, ICC Women’s World Twenty20 2018, and ICC Cricket World Cup 2019.

In November, 2014, Times Internet had acquired Cricbuzz for an undisclosed amount. Cricbuzz was founded in 2004 by Pankaj Chhaparwal, Piyush Agrawal, and Pravin Hegde.


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Aparna Mishra

Inc42 Staff
After a 2-year-stint at Ernst & Young, Aparna moved to Journalism. Her prior experience enables her to understand business management. An avid reader and a traveller she hopes to gain insights on the startup ecosystem at Inc42.
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