CitrusPay Launches Contextual Commerce Platform ‘Sellfie’

Online payment gateway CitrusPay has launched a contextual commerce platform, Sellfie. Sellfie will enable individuals and small businesses to sell and collect payments on social networks and instant messengers using buy buttons, payment links and chat bots.

Led by Amrish Rau and Jitendra Gupta, Citrus payments provides payment gateway and wallet services to over 10,000 merchants and 21 Mn users processing close to $3 Bn in annual transactions.

Amrish Rau, Managing Director, CitrusPay said, “Contextual Commerce is a new frontier for commerce that is growing rapidly. With Sellfie, we will be able to offer a complete commerce solution to help individuals and small businesses can sell on social networks and instant messengers. We are trying to provide an avenue to these sellers to setup their business online in 30 seconds with zero documentation.”

The app, called Sellfie, allows anyone to take a picture of an item, price it, choose shipping options, and push a link to Twitter, Facebook, Instagram as well as other platforms like WhatsApp to sell and collect payments.

Amrish Rau said that even though Citrus has made it easier for businesses to collect payments seamlessly on web & mobile, it now wants to offer individuals and small businesses implement purchase opportunities into everyday activities and natural environments through contextual commerce.

Apart from enabling sellers to post and collect payments on multiple social networks, the app also lets sellers chat with buyers and complete the orders received from multiple channels all in one place. The app has a one-click on-boarding process that enables anyone to start using Sellfie without any documentation.

Sellfie’s model of escrow payments or “Buyer Protection Guarantee” ensures that payments made by a buyer will be released into the seller’s account only when the buyer receives the product.

With Sellfie, the possibility of creating an online store presence will help small and micro businesses set up business online in 30 seconds with an e-payment facility, a free website, integrated shipping and a host of other services, all through a single platform.

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