Indian ecommerce companies confirmed allegations against the US Internet giant, Google, for misusing its leadership position to push proprietary products and sponsored links on its search platform.
In response to queries raised by Competition Commission of India (CCI), 30 companies including Flipkart, Facebook, Nokia’s maps division, MakeMyTrip.com has formally raised charges against Google.
Besides, the director general of CCI solicited comments from internet companies (Microsoft, Yahoo, Rediff), travel and maps companies (Makemytrip, TripAdvisor, Yatra, MapMyIndia), ad agencies (Lintas, Madison, Web Chutney, Rediffusion, Ogilvy & Mathers) and other online site (Flipkart, JustDial, Info Edge, Times Internet, Network 18).
The companies have accused Google for abusing its dominant position to rig search outcomes which includes actual search result and sponsored links.
Flipkart alleged that the rank of its Google results appear to have a correlation with the amount of money it spends on SEM (search engine marketing) advertising on Google.
Recently, Zomato’s CEO Deepinder Goel tweeted calling Google unethical for showing its rating in Zomato’s search listings.